Frye boots have been so popular
throughout history that a pair of the shoes sits on display in the Smithsonian
Institution as an icon of the 1960s and '70s. Now people worldwide can order
their favorite pair of Frye boots on the Web, thanks to collaboration between
The Jimlar Corporation and AppliedTheory Corporation (Nasdaq: ATHY), the
Internet knowledge, development and managed hosting solutions partner for
hundreds of large corporations.
Jimlar, Frye's parent company, designed the front-end Web site
( www.fryeboots.com ), then engaged AppliedTheory to enhance the back-end of
the site with a customer database and further e-commerce capabilities to
support smooth, secure transactions for Frye's large, diverse customer base.
A standard of excellence since 1863, the Frye Company is the oldest
continuously operating footwear company in the United States. Frye products
have been worn by everyone from Teddy Roosevelt and the Rough Riders to
N'Sync, Jennifer Lopez and rap star DMX.
"The work we did for the Frye boots site is a great example of our
expertise in providing customized e-Business solutions," said Danny E. Stroud,
president and CEO at AppliedTheory. "AppliedTheory managed the entire process
-- from consulting to implementation of e-commerce programs to hosting the
site at our state-of-the-art data centers. It was great to work with Frye,
whose commitment to customer service and product integrity is as high as our
own."
AppliedTheory's work included creation of an online ordering template,
credit card processing and confirmation of orders. In addition, AppliedTheory
enabled easy remote maintenance of the site, allowing Jimlar to make
additions, deletions and changes to the online product catalog. AppliedTheory
also created an online form and database to capture customer information that
will help Jimlar develop customized promotions, analyze customer trends,
manage inventory and view purchasing demographics.
"Frye is thrilled to be able to use the Internet to reach our many loyal
customers and to welcome new customers," said Marva Mack, marketing director
for the Frye Company. "With this Web site, we hope to have customers all over
the world walking around in Frye boots. AppliedTheory was instrumental in
assisting us with this implementation and we anticipate a long and growing
relationship."
About AppliedTheory Corporation
Industry pioneer AppliedTheory combines its unparalleled knowledge base
with the ability to build, integrate and manage Internet business solutions
for hundreds of large corporations wanting to remain competitive in an
increasingly complex online economy. AppliedTheory's proactive responsiveness
to changing business requirements have earned the company a 97 percent
retention rate from customers, including AOL, America's Job Bank and The
Stanley Works. The company offers a comprehensive and fully-integrated suite
of e-Business, hosting, connectivity and security services, providing one of
the industry's most reliable single sources for large enterprise Internet
needs. For additional information about the company, visit
www.appliedtheory.com .
About the Jimlar Corporation
Founded in 1957, Jimlar Corporation is a pioneer in the importing of
footwear into the United States. Family owned and operated, brothers Jim and
Larry Tarica now serve as the company's Chairman and President. In 1985,
Jimlar began to market footwear under its own brand and has since developed
proprietary projects under the names of American Eagle, fashion-forward
footwear for women; and RJ Colt, men's high quality, high value shoes; as well
as maintaining a licensing agreement for Coach footwear. In 1993, Jimlar was
voted Best Footwear Company in the United States by Footwear News. Jimlar has
headquarters in Great Neck, NY and manages sourcing offices in Italy, Hong
Kong, China, Taiwan, Korea, Mexico and Brazil.
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